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A Whole New Level of Geo Targeting
- Target Zoo Goers with OTT
- Target Zoo Goers with Demographics
- Target Zoo Goers with CTV
- Target Zoo Goers by Keyword
- Target Zoo Goers by Email’s
- Target Zoo Goers by Address
- Target Zoo Goers on Every Device
What we Do
Reach online and offline conversions to OTT/CTV/GEO campaigns.
Optimize to report on either a browser-based conversion or a physical store visit.
Zoo Media associates all of a user’s devices with one address, thereby linking their smartphone, tablet, desktop, and OTT/CTV device. When a user is served an OTT/CTV ad, Simpli.fi then tracks conversions from any of the user’s devices.
Online conversions
Offline conversions
Addressable
Target individual households, Zip Codes and properties using GPS data to serve OTT/CTV ads with unmatched precision and scale.
Upload a list and match each address to a plat line. The system geo-fences the exact boundaries of the property.
Custom Curated Addressable
Curate a custom audience based on 500+ location and demographic factors for targeting OTT/CTV devices at the household-level.
Build an audience in real time
with full Boolean AND/OR
logic capabilities.
Email Targeting
Upload your email database and our process targeting OTT/CTV devices on any email connected device.
Build an audience in real time
with full Boolean AND/OR
logic capabilities.
Browser Behavior Retargeting
Bring the precision of digital targeting to OTT/CTV with the ability to target users based on keywords, context, and other online behaviors.
The only solution in the industry with keyword-level control and reporting for OTT/CTV advertising.
Address, Email, Keywords, Targeted Demographics Data
Upload a list and we matches each address to a plat ID. The system geo-fences the exact boundaries of the property and identifies the web connected devices within the household property lines.
Using First-Party Address Data
Addressable Geo-Fencing solution allows advertisers to directly import an unlimited number of address lists. These individual household-level plats can then be targeted across all web-connected devices including OTT/CTV.
Address List Loading
- Near 100% Match Rates
- No Onboarding & Storage Fee
- Zip +4-Level Reporting
- Household-Level Precision
- Foot Traffic Conversions
Any OTT/CTV, Any Device, Any Time™
Comprehensive Data on 250 MILLION Plus U.S. Consumers Device Usage