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A Whole New Level of Geo Targeting

Our Services
  • Target Zoo Goers with OTT
  • Target Zoo Goers with Demographics
  • Target Zoo Goers with CTV
  • Target Zoo Goers by Keyword
  • Target Zoo Goers by Email’s
  • Target Zoo Goers by Address
  • Target Zoo Goers on Every Device

What we Do

Reach online and offline conversions to OTT/CTV/GEO campaigns.

Optimize to report on either a browser-based conversion or a physical store visit.

Zoo Media associates all of a user’s devices with one address, thereby linking their smartphone, tablet, desktop, and OTT/CTV device. When a user is served an OTT/CTV ad, Simpli.fi then tracks conversions from any of the user’s devices.

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Online conversions

Offline conversions

Addressable

Target individual households, Zip Codes and properties using GPS data to serve OTT/CTV ads with unmatched precision and scale.

Upload a list and match each address to a plat line. The system geo-fences the exact boundaries of the property.

Custom Curated Addressable

Curate a custom audience based on 500+ location and demographic factors for targeting OTT/CTV devices at the household-level.

Build an audience in real time
with full Boolean AND/OR
logic capabilities.

Email Targeting

Upload your email database and our process targeting OTT/CTV devices on any email connected device.

Build an audience in real time
with full Boolean AND/OR
logic capabilities.

Browser Behavior Retargeting

Bring the precision of digital targeting to OTT/CTV with the ability to target users based on keywords, context, and other online behaviors.

The only solution in the industry with keyword-level control and reporting for OTT/CTV advertising.

Address, Email, Keywords, Targeted Demographics Data

Upload a list and we matches each address to a plat ID. The system geo-fences the exact boundaries of the property and identifies the web connected devices within the household property lines.

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Using First-Party Address Data

Addressable Geo-Fencing solution allows advertisers to directly import an unlimited number of address lists. These individual household-level plats can then be targeted across all web-connected devices including OTT/CTV.

Address List Loading

  • Near 100% Match Rates
  • No Onboarding & Storage Fee
  • Zip +4-Level Reporting
  • Household-Level Precision
  • Foot Traffic Conversions

Any OTT/CTV, Any Device, Any Time™

Comprehensive Data on 250 MILLION Plus U.S. Consumers Device Usage

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